Brand and product for premium car-sharing Orbit
Identity, mobile app, and an outdoor + media campaign in the capital — 12 weeks end-to-end.
Orbit Mobility
Industry
Mobility · car-sharing
Year
2024
Duration
12 weeks
120K
38%
+62%
Context
Orbit entered the premium car-sharing segment with a fleet of 200 vehicles. They needed a brand that didn't read 'mass market' and a product that built trust on first touch.
Challenge
Premium in a market where 90% of players say 'cheap and fast'. We had to communicate the 30-second rental experience and reinforce the impression beyond the app.
Approach
Brand with a cosmic tone, an app with ultra-short flows (open, book, drive), and a launch media campaign in Moscow and St Petersburg.
Results
120K installs in 2 months, D30 retention 38%, brand awareness in the capital +62%.
Retrospective
We underestimated ASO at launch — the app got buried in the store. We brought in an ASO partner on retainer and broke into top-10 in the category in 3 weeks.
Gallery
01
Brand and palette
02
App · booking
03
Fleet map
04
Outdoor campaign
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