Design system and site for Atlas, a neobank
Brand, Next.js front-end, and a dark theme with 3D hero — 8 weeks to public launch.
Atlas Capital
Industry
Fintech · neobank
Year
2025
Duration
8 weeks
×4.2
98 / 100
72
Context
Atlas launched as a bank for entrepreneurs: open API, instant cards, project-level expense tracking. The release needed a recognizable brand and a site that explains the value in 5 seconds.
Challenge
No visual brand existed — only a name and a working prototype. Tight timeline to launch, complex product integrations, and regulatory limits on copy.
Approach
Brand identity with a dark palette and an acid accent, plus a tone-of-voice doc. The site shipped with a dark theme, a Three.js hero, an interactive pricing module, and an expense calculator.
Results
Daily applications grew 4.2× over the prior landing. Lighthouse 98 / 100 in production. Landing NPS 72. Atlas moved from waitlist to open beta within 30 days.
Retrospective
Dark-by-default worked — but tightened our contrast bar. We re-did half the illustrations after the first QA pass. Going forward, dark products get a dedicated contrast QA pass before release.
Gallery
01
Hero · 3D scene
02
Pricing tiers
03
Calculator
04
Mobile cards
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