Design review without the pain — a process that doesn't kill velocity
How we set up design review so the team doesn't lose days to revisions and the client still sees clear progress every Friday.
Every designer knows that a review can cost two hours or two weeks — it depends entirely on the format. We landed on a simple system after four projects, and it now scales to large teams.
One channel, one board
All revisions live in Figma comments tagged P0/P1/P2 by priority. No Slack threads, no spreadsheets. If a revision isn't in Figma, it doesn't exist. That alone removes 80% of context loss.
Sync once a week, async every day
One 30-minute call on Friday, everything else as comments and Loom videos. Designers stop sitting in meetings and start designing.
The two-rounds rule
Two revision rounds max per screen. If we hit a third round, the brief or the goal is broken — we go back up the stack instead of pushing pixels.
Tones instead of taste
Instead of "I don't like it" we ask the client to pick a tone — more premium, more engineered, more warm. That turns taste into a direction we can iterate against.